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Farmers Market Freshness

April 11, 2016

We live in a world where we are increasingly becoming conscious about what we consume. So, it is no surprise that farmers market freshness is rapidly gaining popularity. With popularity and information comes the need for credibility. In a city like Boston where the farmers markets are supported by the Boston Collaboration for Food and Fitness (BCFF), people can gladly enjoy the farmer’s market freshness of produce.

There are about 30 Boston Farmers Markets, an effort by BCFF, located in East Boston, South Boston, Mattapan, Roxbury, Roslindale, Mission Hill, Downtown, Dorchester, Charlestown, Jamaica Plain and Brighton. Most of these markets remain open from May to November and typically operate from noon to evening hours.

Boston Farmers Market provides 4 significant benefits to the residents of Boston:

  • BCFF organizes various events in these farmers markets. These events are a way to gather more customers, help the local farmers to gain popularity and financial support.
  • Locals also get plenty support from The Williams Agency. The agency provides promotional campaigns that include sponsorship along with advertisements of the Boston Farmers Market in numerous places all over Boston.
  • This is a great way to outreach and promote local farmers and their produce. Along with getting recognition, BCFF gives local markets their permits to operate in Boston.
  • In order to make these farmers markets accessible to a wide customer base, there are bodies like Boston Bounty Bucks which work towards making healthy food affordable.

For sustainable farmers market freshness it is important to incentivize the farmers and customers are often the best incentive. Receiving benefits has multiplied the effort of farmers in supplying good produce. The high number of customers acts like a motivation to farmers that sell local produce, meat, fish, cheese, jams, syrups etc. Not only are they selling and buying happening in the farmers market, there are people exchanging recipes and sharing healthy life tips.

For more details on the nearest farmers market to you visit the Boston Farmers Markets website.


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