If you’re looking to switch up your usual winter plans, MOIC Pinkmas delivers a festive experience that’s anything but ordinary. Hosted by the Museum of Ice Cream (MOIC), Pinkmas reimagines the holiday season through the brand’s signature style—bold pink décor, interactive installations, and playful energy that turns a museum visit into a full-on celebration. It’s colorful, immersive, and perfect for anyone who wants their holidays to feel fun, modern, and memorable.
From the moment you walk in, Pinkmas feels like stepping into a whimsical holiday wonderland. Traditional seasonal elements are flipped on their head and infused with MOIC’s iconic pink palette, creating rooms that are visually striking and designed to be explored. Each space invites guests to interact, play, and take photos, making it an ideal outing for friends, couples, families, and content creators looking for a unique holiday backdrop.
Of course, ice cream is at the heart of the experience. Pinkmas features holiday-inspired ice cream flavors and sweet treats that are included throughout the visit. Rather than just viewing the installations, guests are encouraged to engage all their senses—tasting, touching, and moving through each room. This hands-on approach sets Pinkmas apart from more traditional holiday attractions and keeps the experience feeling lively from start to finish.
The overall atmosphere leans upbeat and playful rather than nostalgic. Music, lighting, and interactive elements create a high-energy environment that feels more like a holiday party than a quiet museum walkthrough. It’s especially appealing for those looking to celebrate the season without crowded malls or predictable holiday events.
Before you go, it helps to know a few key details to make the most of your visit.
Important things to know before visiting MOIC Pinkmas:
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Tickets range from $49–$69, depending on the date and availability.
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Pinkmas is open daily from 10:00 AM to 7:00 PM, with timed entry slots.
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The experience runs on a recurring daily schedule during the holiday season, but it is limited-time only.
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Tickets must be purchased in advance, as walk-up availability is not guaranteed.
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Plan to spend about 60–90 minutes exploring all the installations and interactive rooms.
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Designed for all ages, though many elements are especially popular with teens and adults.
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Comfortable shoes are recommended, since you’ll be on your feet throughout the experience.
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Phones and cameras are encouraged, as Pinkmas is highly photo- and video-friendly.
At its core, MOIC Pinkmas is about embracing joy and creativity during the holidays. It offers a fresh alternative to traditional seasonal activities and creates space for playful connection and memorable moments. Whether you’re a longtime Museum of Ice Cream fan or visiting for the first time, Pinkmas delivers a holiday experience that’s bright, immersive, and unapologetically fun.