Greenfield, Massachusetts is located in Franklin County's northwestern-most and least populous county. That will all change come April — for one day at least.
The 2020 Extravaganja Fest, a celebration of all things cannabis, will be held at the Franklin County Fairgrounds on Sunday, April 19 from noon to 8 p.m.
The event is always held on the weekend closest to April 20 — a nod to the number 420 (or 4:20) which is closely associated with marijuana in pop culture.
Not only is this the first year that all cannabis is legal in MA, the 2020 Extravanganja celebration also comes with free admission, a welcome change from the $5 per person charge when the festival was held in Northampton.
The event is organized by the Cannabis Reform Coalition who expect a more open, relaxed celebration this year.
“If you would have asked me five years ago, I would have said ‘no way’,” Mike Nelson, president of the Franklin County Agricultural Society, told MassLive. “There is a whole new culture around marijuana in recent years. It is legal now.”
The Massachusetts Cannabis Control Commission has approved 14 licenses for marijuana businesses in Franklin County alone and more than 80 recreational marijuana shops statewide. With sales over $470 million since November 2018, business is booming!
Now in its 29th year, Extravaganja expects as many as 6,000 to 10,000 visitors if the weather is good. The 29th annual event will feature food, live music, arts and crafts, displays of marijuana products as well as CBD and hemp, political discussions related to marijuana law, and open use of marijuana products.
Learn more about the upcoming event at the official website.